Many years ago when I first encountered the work of Character Counts, originally founded in 1992, an organization with strategies and resources used widely “to help improve students’ character, social-emotional, and academic skills and improve school culture.” I had watched their campaigns at work, and I loved the impact I’d seen on school culture, student performance, and outcomes.
The Character Counts program taught specifically the six pillars of trustworthiness, respect, responsibility, fairness, caring, and good citizenship.
Apparently, I wasn’t the only one impressed. Since 1993, in the last week of October, every year, a Presidential Proclamation from the White House, (under Democratic and Republican Presidents alike), has been issued to declare the last week of October a Character Counts week.
These words are so valuable and so important to good leadership that I want to pause and bring them forward today as we talk about creating our own brand as leaders, influencers in the world today. Whether you have the little box next to your name that says “has direct reports” or not, you are a leader. You lead others through the way you live your life. Others see you and take their cues from you and will model their actions after what they see you doing, especially when they see what kinds of success you have at it.
So how do we demonstrate that Character Still counts?
Well, the Character Counts organization uses the TEAM approach to teaching character in PK-12th grade schools. This includes (T) teaching students that their character matters; (E) enforcing the concepts by rewarding good behaviors, (A) advocating for the pillars of character, and (M) modeling the pillars in the actions and words of the leaders.
There’s some pretty useful stuff in these concepts for us in our daily lives, too, as leaders and influencers right?
Let’s say we want the people around us to have a more positive outlook instead of always focusing on the negative and staying stuck in the mud or doom and gloom.
Let’s communicate (teach them) that a positive outlook matters, and share the benefits and values of being positive in our conversation and our goal setting. Let’s re-enforce positivity and offer words of encouragement and praise when we catch people in the act of being positive in problem solving instead of just complaining! Let’s advocate for positivity and actively seek out chances to bring a positive growth mindset to the conversation and ask “how can we” kinds of questions. Let’s model healthy positivity in our own actions so others can see what it looks like.